We build systems assuming we’ll have consistent energy, strong focus, and the ability to follow routines perfectly every day. We plan as if our mood won’t shift, our body won’t slow down, and life won’t interrupt our work. When those assumptions don’t match reality, the system breaks. And instead of questioning the system, we question ourselves.

But there’s a difference between using Canva and just dragging your logo into a premade template and calling it a brand. You can spot that from a mile away—and so can your audience.