Copywriting
Copywriting is more than writing, it’s about connecting ideas to people. From blogs and articles to websites and email campaigns, I craft words that engage, inform, and convert. Here’s a look at some of the projects I’ve worked on.
Hola Rita/Mixta
2016-2018 Write blog posts, cover events, and prepare interviews oriented to the female-latino audience in the USA.
Article: “Tips for Successful Swiping on Tinder”
“I was a little bit hesitant when the Hola, Rita team, suggested I write about this, but somehow I think it’s time to admit that online dating apps are no longer a taboo. Even my mom has met some of my dates; and before you ask how I pulled that off, I just want you to keep an open mind to the thought that: things are what you make of them. During 2018, while swiping with a smart head and open heart: I met very interesting guys and dated some of them for a decent amount of time. I also made some good friends, and —listen to this— I even know people who have made business contacts. Nowadays dating apps are used for more than just hookups.”
2025 Redact blog articles, edit brand-related content, and draft/design social media content.
Inkcrafters Tattoos
Article: “Industry City Guide: Where to Eat, Drink & Relax After Your Tattoo Appointment”
“Getting a tattoo is more than just a tattoo appointment; it’s an experience. When you book your session at InkCrafters, our tattoo studio in Brooklyn, you’re not just visiting for amazing artistry. You’re stepping into the heart of Industry City, one of Brooklyn’s most creative hubs.
After a tattoo, you might want to grab a bite, sip something refreshing, or just relax before heading home. The good news? Industry City has everything you need, all within a few steps of our studio. Here’s your guide to the best places to eat, drink, and unwind after your tattoo appointment.”
Freelance Writing
2022- 2025 Redact press releases, edit brand-related content, create email campaigns, and draft/design promotional content for a brand in the tattoo industry.
Article: “Women in the Tattoo Industry: Overcoming Challenges and Thriving”
“For most of tattoo history, walking into a shop meant stepping into an environment dominated by men. Until recently, women in tattooing were rare, often relegated to the role of clients rather than Tattoo Artists. If a woman wanted to be a Tattoo Artist, she had to fight her way in, often through discrimination, skepticism, and an exhausting need to prove herself at every step. This isn’t just speculation. According to Zippia, only 25% of Tattoo Artists are women, despite tattooing being a growing industry. And yet, despite all of this, more women are now entering the industry, opening their shops, and mentoring the next generation. But what’s changed? And what challenges remain?”