The Client Growth Checklist: A Weekly System to Find Clients, Build Visibility, and Grow Your Business
How I’ve Been Getting New Leads for My Business Without Posting Every Day
If you’ve noticed that I haven’t been posting much lately, it’s not because I disappeared, it’s because I’ve been busy doing the kind of behind-the-scenes work that actually moves your business forward: finding clients, nurturing leads, and building systems that create long-term results.
During the past two weeks, I focused on strategies that helped me grow my client list, get new leads, and improve the way I connect with people who actually need my services.
And trust me, it’s not just about posting more content. It’s about being intentional, strategic, and consistent.
Let me walk you through what’s been working for me lately
1. Cold DMs That Actually Start Conversations
We all know that sending cold DMs can feel awkward, but they don’t have to.
The secret? Talk like a human, not a salesperson.
Over the last two weeks, I sent 10–15 personalized DMs to business owners who are already in my circle, people who follow my content, engage with my posts, or are clearly aligned with what I offer.
Each message had three parts:
A genuine compliment or comment on their work.
A quick explanation of how I help business owners like them.
A soft invitation, like “Would you like me to send you a few ideas?”
It’s short, it’s friendly, and it starts a real conversation.
💡 Tip: Don’t send random DMs to anyone with a “business” in their bio. Look for people who already like your content, they’re the most likely to say yes.
2. Warm Reach: Tapping Into Your Supportive Network
One of the most overlooked ways to find clients is through the people who already support you.
These are the friends who always like your posts, leave encouraging comments, or share your stories. Instead of assuming they “already know what you do,” I reached out personally to some of them and gave them a short elevator pitch who I am, what I offer, and who I help.
Then I asked:
“If you know any business owners who might need help with their content, website, or SEO, could you connect us?”
You’d be surprised how many leads can come just from these small, honest conversations.
It’s not begging, it’s allowing people who believe in you to help you grow.
Need help writing better outreach messages?
If you’re new to using ChatGPT for your business, my e-book “100 ChatGPT Prompts for Everyday Life” is a great place to start.
3. Cold Emails That Get Opened (and Replied To)
If you’re going to send emails, you need to make every word count, especially the subject line. Because let’s be honest: nobody clicks on “Hello, I’d love to work with you.”
Here’s what’s been working for me:
Subject Line Ideas That Work:
“Your website is 90% there, here’s what’s missing”
“Quick idea for your [brand name] content”
“Spotted something that could help you get more clients 👀”
“This might save you hours next week”
Then, keep your email structure simple:
Introduce yourself: briefly and casually.
Say what you do, and how it benefits them.
Show that you paid attention: mention something specific about their brand.
Add proof or samples: links to your portfolio, website, or even your social media.
End with a call to action: like “Would you like me to send you a free idea deck?”
For some potential clients, I even offer a free SEO report, a quick audit that gives them data about their site’s visibility and shows exactly how I can improve it.
Tip: A freebie like this isn’t just a gift, it’s a strategic way to show your value before they hire you.
4. Tracking Leads and Proposals Like a Pro
If you’re sending DMs, emails, and pitching ideas, you need a system to keep track of it all.
I’ve been building a lead-tracking worksheet that helps me log every name, platform, last contact, and status (new lead, follow-up, proposal sent, discovery call booked).
Because honestly, the follow-up is where most opportunities are lost.
Tip: Following up after 48 hours keeps your name fresh in their mind. If you want to impress potential clients, consistency speaks louder than confidence.
5. Posting Reels and Stories (Without Posting Every Day)
I used to think all reels were the same, until I realized there are different types, and each one serves a different purpose.
Here’s what I learned:
Types of Reels That Work
Trend Reels: Use popular sounds to show personality.
Value Reels: Quick tips or how-tos that teach something useful.
Behind-the-Scenes Reels: Show your process, workspace, or tools.
Storytelling Reels: Use captions or voiceovers to share a personal or client story.
Proof Reels: Before/after results, testimonials, or case studies.
Using viral sounds helps increase visibility, but always match them to your niche.
My favorite accounts for finding viral sounds and inspiration:
@itsraeswan
@meagnunez
@camilaatunoni
Tip: Save sounds when they have under 10k uses. That’s when you catch them right before they blow up.
6. Engaging in Facebook and Online Groups the Right Way
In the last two weeks, I’ve been more intentional about how I show up in groups, not just promoting myself, but adding value.
I answer questions, share tips, and ask smart ones too.
The goal isn’t to sound like a know-it-all, it’s to show that you’re experienced and approachable.
Here’s what I keep in mind:
Don’t write “I don’t know, but…”, instead say “I’ve seen [X] work really well for [Y]. What’s been your experience?”
Be consistent. Comment every day if you can, even if it’s short.
Include subtle references to your expertise (“When I work with clients on Squarespace…”).
Tip: People remember names that add value, not noise. Every comment builds trust, and trust builds leads.
7. Creating Digital Products
I also spent part of these two weeks rethinking my digital products strategy.
You don’t have to launch a huge course to make income online, you can start small.
Think:
$5 mini-guides
$10 checklists
$30 templates
$37 e-books
or bundles that combine them all
That’s how I built and sold my e-book, 100 ChatGPT Prompts for Everyday Life, which helps people use AI more intentionally, including prompts for work, reflection, and planning.
Tip: Each small product is not just income, it’s a trust-builder. A $5 customer can easily become a $500 client later.
Want to take this further?
Once you’ve worked through the checklist, book a Coaching Session with me.
I’ll help you refine your outreach, audit your content, and organize your next steps so you can keep growing without losing your mind.
8. Writing Blog Articles Consistently
I came back to blogging with more structure and purpose.
Now I’m committed to writing weekly articles that answer real questions my clients have. Not fluff, not filler; just helpful insights backed by my experience.
Each article becomes a way to connect with new readers through SEO, and then I repurpose them into:
A carousel post
A reel
A Pinterest pin
Tip: Don’t underestimate your blog. One article can bring traffic for months, if you use the right keywords and write for your audience.
9. Booking Discovery Calls That Convert
I’ve also been practicing how to make discovery calls feel natural, not salesy.
Here’s what I’ve learned works best:
Listen more than you talk.
Let them tell you their problem.
Show examples of your work that fit their brand.
Offer 2–3 ideas that prove you understand their goals.
It’s not about giving away your entire strategy, it’s about showing that you know what you’re doing.
Tip: Confidence sells more than scripts. If you sound sure about what you offer, they’ll feel sure hiring you.
10. Celebrating Every Win
No matter how small, every message, sale, or click matters.
This month, I launched a new freebie (The Client Growth Checklist) and made a sale of my e-book. Those may sound like small wins, but they’re proof that consistency pays off.
Tip: Track your progress weekly. The more you document your growth, the easier it becomes to see how far you’ve come.
Get My Freebie: The Client Growth Checklist
If you want to follow the same steps I use weekly to find clients and grow your business, you can download my free Client Growth Checklist.
Bonus: Learn How to Use ChatGPT for Your Business
If you’re new to using ChatGPT and don’t know how to make it actually useful for your business, my e-book “100 ChatGPT Prompts for Everyday Life” is the best place to start.
It includes prompts for organizing your ideas, writing outreach messages, creating content, and improving your workflow.
Growing your business doesn’t always mean being loud. Sometimes, the most powerful moves happen quietly, through messages, systems, and strategy.
Taking a break to refine your outreach or create digital products doesn’t mean you disappeared. It means you’re doing the work that truly pays off.
So if you’ve been quiet lately, maybe it’s because you’re finally building something that lasts.
